Being Followed Is Not Something You Make Happen, It is Something that Happens to you.
Every day I come across people that need help with their business and they are focused on the result they are looking for, and the things they think they need to do to get there. They tend to be more focused on what tools they need to use or what services they need to employ. They
want to know how best to create messages that bring people to their products or services.
This is a flawed approach because when you are focused on bringing people to one of your end points whether it be a sale or a subscriber, the tendency is to mess things up in the details. Success is not about what you sell it is about who you are. You are the product, you or your company is the brand but in fact you should not even be selling at all!
This is a major reason for the misconception that you need hundreds and thousands of followers and subscribers to turn a good profit. This is due to another false assumption that only 2 or 3 per cent of the people will hand over their money.
They know instinctively that most people will not even be interested in what they are offering. Rather than increasing their worth in their prospects’ minds they just try to reach more eye balls.
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