The entire digital world social network is changing dramatically whether people like it or not. Sooner or later our friends,competitors and peers will be using Google Plus. It is only a matter of time. The only choice that remains is if they are going to be ahead of their competitors or scrambling to catch up after everyone else has established their foothold.
It does not matter if you are a big business or a single individual. Anyone can position themselves to have a huge following of loyal contacts even if you are starting from scratch. Even if you have no product or service to sell. The way the world is going to transform in the next several years will be such that Google will be inter-twined in every aspect of our lives both personal and business alike.
Doom-sayers may cry out against this but in truth it is a good thing. If the entire world is going to be connected like thisanyway then it might as well be done by who can do it the best. The way the + sign works by popping up the name of everyone is amazing. Just that one aspect alone has made such a difference for me.
Lastly I want to publicly thank +Chris Lang again for the ebook he spent all week putting together. It really lays out why people should be on G+ and it has given me the inspiration I needed as it mirrors exactly what I have been thinking.
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